TomCarey_AHM_6.jpg

AHM

 
 
 

AHM

AHM is a health insurance company owned by Medibank. Previously a small niche player, the brand was repositioned to focus on the low-cost end of the market, targeting consumers searching for value for money.

 
 
 
 
 
 

Solution

The brand identity was developed to clearly stand out as frugal and efficient. This was achieved through a black and white aesthetic paired with a simple no-nonsense tone of voice.

Studio: Interbrand