Alina Vision

51% of the world’s blind suffer with needless visual impairment.
Alina Vision is here to change that.
 
Alina Vision is a new social enterprise with a mission to end avoidable blindness by making high quality eye care available to everyone.
 
We needed to redefine what it means to offer world-class care. The brand needed to clearly feel like a highly attractive business investment, yet represent a trusted organisation to deliver eye surgery for a range of patients - from the highest income earners who otherwise travel overseas for their care, to the those receiving pro bono treatment.

Solution

Inspired by the visual language of eye care, the brand becomes a device that demonstrates the change that Alina Vision will make in the world.

Studio: Landor Sydney