Bread Boutique is a café in Chelsea serving drinks, hot and cold food, and baked goods amongst many other delicious treats.
Although a loyal group of regular customers already frequent the café, its name could mislead new customers into thinking that bread is the only product available.
The humble cake stand becomes the platform for an extensive range of icons to literally showcase the breadth of products for sale.
This flexible identity system playfully comes to life across a multitude of applications in the cafés chic west London environment.
Studio: Wiedemann Lampe