Metric Collective

Metric is a collective of designers from industries including jewellery, fashion and product design whose work is united by geometry.

They hold an annual pop-up shop in Columbia Road where guest designers join a regular lineup of some of London's finest emerging talent.

Solution

Based on the aesthetic of the metric system, this identity promotes a systematised approach to ensure consistency across multiple exhibitors.

The invitation becomes the basis for each show and is customised with a different stock and finish year on year.