Antenna

Antenna is a permanent exhibition at the Science Museum dedicated to science news. Visitors are encouraged to discuss, review and rate stories with other gallery visitors, users of the website and industry experts.

While most galleries at the Science Museum exhibit scientific achievements of the past, Antenna is very much focused on what's next in the world of all things science.

Solution

Inspired by Morse code, dots and dashes create Antennas' simple yet flexible identity system. 

The dots and dashes help to deliver information in the News Hub, form free flowing stitching in the Trash Fashion feature and at their purist construct the ‘A’ for 'Antenna'.

Studio: Wiedemann Lampe / Architecture: Ab Rogers