How do you create a craft beer at an entry level price point, for the mass Australian market?
Aussies are a no nonsense bunch. They say it how it is. So what better name for a beer than ‘Tinnies’ – an Australian slang term for beer in a can. 3 Aussie beers. 3 Aussie artists. 1 born and bred Aussie brand.
So fire up the barby, hit the beach or park and go grab yourself a tinny, mate.
Studio: Landor Sydney