Crystalbrook Collection

We think all hotels are created the same. They adhere to the same ideas and concepts. Mini-bars, concierges and room service. And the same tired old language. The traditional model is old — so let’s fix it. Let’s throw out the rule book and focus on making hotels that people really want to stay in. 

Solution

A brand idea of ‘Positive Rebellion’ allowed us to challenge the conventions of the hotel world through a cheeky verbal brand. Putting a spin on the expected and disrupting the tired and corporate clichés of the hotel world. Get ready for a Positive Rebellion.

Studio: Landor Sydney