Petbarn has been delivering expert pet care for nearly twenty years. With specialised services, eclectic products and expert people, Petbarn knows the importance of delivering the best for our pets.
However, with the rise of convenience supermarkets that now offer a diverse range of pet products, this was beginning to impact their business. Petbarn needed to deliver a differentiated brand experience to elevate their brand over and above the cold, corporate and value-driven face of the competition. We needed to remind consumers why they, and their pets, love Petbarn.
Inspired by the weird and wonderful personalities of the pets we care so much about, we have helped transform Petbarn’s identity into a living, breathing, tail-wagging brand. A family of furry, feathered and scaley friends make up the new identity and reflect a business shift from utility to care.
Studio: Landor Sydney